A 2009 CCPA Lunch with the City’s Leaders, at Center City’s posh Le Bec Fin, covered Philadelphia Magazine, print media and other topics of interest. David H. Lipson, Jr., president of Metro Corp., which publishes Philadelphia, Boston and other publications; and Larry Platt, edited Philadelphia for 8 years, until June 2010, discussed these and other points about the magazine.

Its mission is to bring information to people living in the Philadelphia area.  Platt said each issue had to pass the “time-capsule test”: “If you retrieved it 25 years from now, would it reveal the ‘soul’ of the time?” 

Lipson considers the magazine a brand that possesses a tony, upscale lifestyle.

Lipson said there will always be a need for print media. Print works best for 5,000-word stories. He thinks the future will contain less free information.