by Audrey Julienne, Raison d’Etre
- www.flickr.com/photos/dullhunk
At a CCPA session about advertising, the speaker shared some great ideas.
Tip #1: Have a budget. Whether it’s $500 or $500,000, commit to a marketing and advertising budget for the year. Once you determine this envelope it will be easier for you to come up with a strategy that is based on return on investment, not opportunity.
Tip #2: Consider public relations. Very valuable because of the third-party endorsement they provide, public relations are a tool to considerate especially when your marketing and advertising budget is under $20,000.
Tip #3: Set up goals. If you’re a business-to-business service, cultivate a list of companies that you would like to do business with and spend your marketing and advertising dollars in that direction.
Tip #4: Cultivate relationships. Whether it’s clients or customers, they have to like you before they hire you.
Tip #5: Be creative. Find the new and different angle that will make you unique in your market place, or hire someone to help you do that.
