2015 CCPA Sponsorship Opportunities

Looking for sponsorship opportunities? Want to promote your business to over 3,500 businesses in Philadelphia?

Small business opportunities too!

See below and CLICK HERE for more information and pricing.

Annual Event

Center City Soirée:

Networking, Silent Auction, Board election

Every fall CCPA throws its big bash. Events have included Casino35, The Real Small Business Awards Bet on Center City and Center City on the Silver Screen.

Lunch with the City’s Leaders CCPA gives members access and insight into the powers that shape our city through luncheons with Philadelphia’s business, civic, political and cultural leaders.

Meet the Developers

Meet the Press

Meet the Builders

Meet the …

Panel discussions on specific topics or industries.

YP, Annual Cocktail Party Networking event with honorary guest speaker. General members and non-members are welcome.

Movers and Cocktail Shakers A series of networking events where accomplished executives reveal their vision and imagination that leads to influence and motivation. Attendees learn how experience and knowledge has enabled productivity and success – how Movers and Shakers create change.

Cocktails with the City’s Chefs Networking event and “Meet & Greet” with the city’s most popular chefs.

City Strolls CCPA’s highly popular networking socials “stroll” from one restaurant to the next, sampling delicious hors d’oeuvres, meeting neighbors and making new business contacts.

Happy Hour (monthly networking) Breakfasts A casual networking “happy” hour where members and friends mingle and make new connections over coffee and light breakfast.

BrainTrust – educational workshops Small educational seminars, lead my member experts, designed to maximize understanding of a particular topic in a variety of industries.

State of the City Philadelphia’s great minds look back at the accomplishments of the past year and offer a preview for the new initiatives they are working on and their dreams for the City’s future. 9th year

CCPA can customize event packages and sponsor benefits to meet your marketing needs.  New event ideas are welcome.

For more information and pricing CLICK HERE

Contact: Ben Frank ben@centercityproprietors.org 

February 2015 Newsletter

Filth-adelphia, Most Dangerous City, Worst City to Start a Business, Most Likley to Boo Santa Caluse – and pelt him with snowballs. Only good for chesestakes and prezels.
We’ve heard it all, and beleived it. But no more!In 20 years of working in Center City, I have never seen such excitement and activity. It’s not just hype. And if you dont beleive it, you need to see what the rest of the world is saying!

According to Meryl Levitz, President and CEO of Visit Philadelphia, “our city is having a moment in the media. In just one month, Philly scored buzz-worthy accolades and headlines from the biggest names in the media.” Levitz cites :
  • New York Times 52 Places to Go in 2015 – Philadelphia is #3
  • Travel & LeisureThe Best New Restaurants – Serpico, Abe Fisher, Dizengoff, High Street on Market, with the print article calling Philadelphia “America’s Next Great Food City”
  • Conde Nast Traveler The Best Shopping Cities in the World – Philadelphia, one of 24 cities
  • Co.ExistMost Livable Global Cities For Balancing Work And Play – Reporting on a study published by the World Review of Science, Technology, and Sustainable Development – Philadelphia is #20
  • ThrillistThe 40 Biggest US Cities, Ranked by Their Food – Philadelphia is #9
Get Inspired Locally

And that’s not all!

With the Pope, (attend CCPA’s Lunch with the City’s Leaders with World Meeting of Families’ Donna Crilley Farrell, April 28)  Tall Ships and so much more heading our way, Philly IS a World Class City.
We no longer have to hope. We can believe!

The Best Kept Secret in the Affordable Care Act

No matter how you’ve been referring to it – the Affordable Care Act (ACA), healthcare reform, or Obamacare – the new changes to the healthcare system are getting you and your employees talking.  Whether in the boardroom or over the dinner table, everyone in the country is wondering: “What exactly do these changes mean for me?”

If you are a small or mid-size business, there is important information you should be aware of.  Direct Primary Care (DPC) is one of the best kept secrets in the ACA.  It enables you to offer ACA-compliant health benefits your employees will love at a fraction of your current costs.  How much money are we talking about?  Well, average annual savings can be $1,500 to $2,000 per employee.

So how does this work?  DPC delivers comprehensive, accessible primary care for an affordable, fixed membership fee of less than $80 per month.  DPC physicians serve as a home base for primary, preventive, urgent, and chronic care as well as coordination among specialists.  The model emphasizes a strong doctor-patient relationship through convenient, accessible, and affordable care, and recognizes this relationship is paramount to keeping people healthy and reducing costs.

With DPC as the foundation of your health benefit, you have the flexibility to choose amongst affordable wraparound insurance products that make the most sense for your company.  The DPC physician can take care of 80 to 90% of a patient’s healthcare needs and the insurance product on the back-end protects against unexpected medical events.

Let’s use an example to illustrate the potential savings. The premium for a traditional Silver-level PPO health insurance plan is approximately $3,490 per year for a healthy 30-year old in Philadelphia.  Replace this with a combination of DPC and a wraparound insurance plan and the annual premium is approximately $1,770, a savings of $1,720 for just that one employee.

And it’s not just the sizeable reductions in annual premiums.  By offering superior, convenient, proactive primary care, you will dramatically reduce expensive and unnecessary ER visits, specialist visits, and hospitalizations.  As an example, a DPC provider based in Washington State found a 53% decrease in ER visits, a 58% decrease in specialist visits, and a 16% decrease in hospitalizations among their patients.  This translates into substantial savings for your employees by reducing out-of-pocket payments for co-pays, deductibles, and co-insurance.

Mason Reiner R Health shrunkDPC is a movement that is quickly gaining popularity across the U.S.  Employers and individuals in over 25 states, including Pennsylvania, are utilizing the model.  The DPC model is being embraced by employers such as Expedia, Zappos, and DaVita and it may be the best kept secret in the ACA for your business as well.

Mason Reiner is the Founder & CEO of R-Health (www.rhealthconnect.com), Philadelphia’s first provider of Direct Primary Care. Phone:  215-600-4590 Email: info@rhealthconnect.com

October’s Member of the Month

Manish Gorawala October 2013 Newsletter Member of Month Photo 3 shrunkHow I got started. CCPA asked new member Manish Gorawala, what inspired him to start his new company, MobileLeads, LLC which has developed an innovative cloud based mobile solution “MLeads” to automate events and leads management on a single platform.

What sparked the idea to start your company? As an entrepreneur and owner of another successful consulting services firm, I experienced many common challenges faced by event organizers, exhibitors, and sales and marketing professionals in achieving a higher return on investment from the marketing, sales and networking activities during conferences, meetings and seminars, to grow the business quickly and efficiently. I wanted access to leads data on a mobile platform anywhere anytime, to remove the dependence from my support staff to manage and quickly turn leads into opportunities to grow the business. I found there was a lack of simple but powerful and cost effective mobile cloud based solutions to solve this problem. I could not find what I wanted, so we created it.

What problems or challenges does MLeads solve? 1. Lack of Productivity.
2. Not having access to information instantly and anywhere without being dependent on support staff. 3. Not being able to reach out and follow-up with leads gathered at events instantly, with personalized, mass email messages about my product or services. 4. Not having clear visibility across my sales team. 5. Not having ability to share personal contact details and video profiles to demonstrate my product and services. 6. Not having easy to use process flow to manage presales activities.

How do you solve the problem better than your competition?

1. MLeads offers a simple but powerful platform to organize events and a presales automation system.
2. We created a simple, easy to follow, and intuitive user interface.
3. We offer a low-cost but powerful feature rich platform.
4. MLeads offers many innovative features to quickly capture lead information.
5. We created the ability to perform quick follow-ups and lead research capabilities, which is unique compared to our competition.
6. We have the ability to import and export data from any sources system to any destination system.
7. MLeads offers a complete one-stop solution for presales and event management operations and activities from any mobile device.

What credentials or experience makes you (or your company) an expert in yourManish Gorawala October 2013 Newsletter Member of Month field? As a serial entrepreneur and technology expert, I am the chief visionary and mentor of MobileLeads LLC, headquartered in Lansdale, Pennsylvania. I have been a software professional for more than 18 years, and have handled worldwide operations focusing on product planning, design and implementation. My extensive experience and creative abilities culminate in the development of MLeads.  I have achieved this mission through immense foresight, astute leadership and exceptional business acumen. I have worked on and managed a number of private and US government IT projects over the last 18 years. I have a rich experience in this industry, which has fueled the rapid development of my other company, Tri-Force Consulting Services, Inc, a five-time winner among Philadelphia 100 fastest growing companies and two-time winner of Inc 5000 fastest growing companies. The combination of my deep personal and professional interest in technological trends and my excellent management skills have helped bring success to the company in a short span of time.

What is/was your initial go-to-market strategy? MLeads is now an approved application on the Apple, Google and Amazon app stores. Our current go-to-market strategy is to implement social media and internet marketing campaigns to spread the word about the product and its capabilities to as many target users (event organizers, exhibitors, sales and marketing professionals etc.) as possible in short amount of time and turn them into customers. One way we do this is by offering a 30-day free trial subscription to allow users to get familiar with platform’s capabilities. We are confident this will convert them into monthly subscribers ($7.99 per user).  We are also in the process of putting together an Marketing, Sales and public relations execution team.

Please visit MyLeadsSite.com for more details.

Manish Gorawala October 2013 Newsletter Member of Month Photo 2Special Offer to CCPA Members: MLeads guarantees to drive productivity, efficiency and transform your business for rapid growth. Therefore we are offering a risk-free 30 day subscription to CCPA members.  Please download the app by searching for the text “mleads” on the Apple or Google app store. Key features of MLeads Enterprise:  Ability to organize events, conferences, seminars (invite attendees, print badges, send surveys and more. Adding and managing leads based on event or meeting. Following up with leads anywhere 24×7 using predefined email message templates. One-Click research on lead backgrounds. Monitor productivity and ROI across your sales/marketing team, generate pipeline reports. Ability to share QRCode Business Card and Video Profiles. Many more important features…

Please review the quick overview video here  www.youtube.com/watch?v=MouD-edzZ7o. For more details visit www.myleadssite.com

Going Out to Lunch Zaps Mental Focus

Table for One Photo Experts say sharing a midday meal with friends could lead to errors at work. CCPA thinks eating out could be good for business – especially in relation to Lunch with the City’s Leaders… join us for our next luncheon with John Grady, President, Philadelphia Industrial Development Corporation (PIDC) on Wednesday, October 16 at Fork Restaurant.

But Beware…according to a recent article by Jessica Shugartto in Science News Magazine…Lunch at a restaurant with a friend could lessen the brain’s aptitude for detailed tasks back at work, a new study suggests. If an error-free afternoon is the goal, perhaps workers should consider hastily consuming calories alone at their desks.

But bosses shouldn’t rush to glue workers to their chairs just yet. The research is only a first stab at teasing out how a sociable lunch affects work performance, says study leader Werner Sommer of Humboldt University in Berlin.

Science News Mag Pic for October 2013 Newsletter 1Researchers have long thought that dining with others fosters mental well-being, cooperation and creativity. To test the effects of a midday social hour on the brain’s capacity to get through the workday, Sommer and his colleagues gave 32 women lunch in one of two settings and then tested their mental focus. Half of the women enjoyed meals over a leisurely hour with a friend at a casual Italian restaurant. The other group picked up their meals from the same restaurant, but had only 20 minutes to eat alone in a drab office. People who went out to lunch got to choose from a limited vegetarian menu; participants in the office group had meals that matched the choice of a member of the other group.

After lunch, the group that dined in bland solitude performed better on a task that assesses rapid decision making and focus, the researchers report July 30 in PLOS ONE. Measurements of brain activity also suggested that the brain’s error-monitoring system could be running at sub-par levels in those who ate out.

Sommer acknowledges that several factors besides the meal context could have affected the results. For instance, the people who ate in the office had no choice of food and did not get to socialize, read or surf the web.

And the news is not all bad for diners out, Sommer says. Being less rigidly focused could come in handy when navigating sticky social situations or solving problems creatively. Sommer’s lab is testing the effects of social meals on workers’ creativity and generosity.

“Being a little less focused could be good or bad, depending on the situation,” says psychologist Paul Rozin of the University of Pennsylvania. “If you’re running the control tower at the airport you wouldn’t want this. But if you’re trying to think of a new idea, you might.” http://www.sciencenews.org/view/generic/id/352051/description/Going_out_to_lunch_zaps_mental_focus

Follow the Leader…

by Brandon Lausch, Temple University


Philadelphia’s competitive edge comes in part from its meds and eds – the concentration of medical centers and research universities across the region.

Temple University President Neil D. Theobald, in remarks Wednesday, April 17, 2013 at a luncheon gathering of Center City Proprietors Association (CCPA) members, funneled his priorities to advance a single goal: Sharpening that edge.

“We have an unwavering commitment to the progress of Temple and the city that we serve,” Theobald said, adding, “Good enough isn’t good enough.”

As “Philadelphia’s public university,” Temple seeks to further enhance its research excellence – including robust efforts in translational and interdisciplinary collaborations – while teaching large numbers of students from the Philadelphia region and beyond. Universities exist, Theobald said in quoting philosopher Alfred North Whitehead, to create the future.

For Greater Philadelphia, Temple does that in big ways. Theobald said 83 percent of the university’s 2012 graduating class stayed in the five-county region, and 25 percent of regional lawyers and nearly half of dentists hold Temple degrees.

In remarks and a question-and-answer session at Morton’s The Steakhouse with about 50 members of CCPA – a 35-year-old nonprofit serving Philadelphia’s small-business community – Theobald emphasized Temple’s efforts to control student debt, which he called the most important issue in higher education.

He then outlined a “comprehensive set of actions” to reduce debt burden: holding down costs and fees; introducing a decentralized budgeting model that puts more authority and accountability at the school and college level; promoting four-year graduation plans; and enhancing financial literacy among students and their families. Theobald also emphasized the importance of internships as a way for students to become “real-world ready” upon graduation.

Focusing on these efforts, Theobald said, will ensure Temple is “within the reach of every qualified student. That’s the goal in the end.” M. Moshe Porat, dean of the Fox School of Business and School of Tourism and Hospitality Management, introduced the president, and the schools served as sponsors. Greg DeShields, managing director of business development for both schools and a CCPA board member, facilitated the event.

“We’re very concerned about what’s happening in the city business-wise, and as Neil said, you’re such a huge contributor to the workforce in the city,” CCPA President Linda Karp said of inviting Theobald to the organization’s ongoing Lunch with the City’s Leaders series. “We want to hear where you’re going. We care about what’s happening on North Broad Street.”

Market8 City Planning Commission & Pennsylvania Gaming Control Board Hearings

The development team of one of 6 proposed casino projects met with CCPA to review the ongoing approval process for the next casino to come to Philadelphia. We thought we would share some of what we learned and present you with option to lean more and be heard.
Market East Associates plans to develop “MARKET8,” an urban entertainment center with an exciting combination of amenities that will transform East Market Street into a vibrant district.
Located at 8th and Market Streets, MARKET8 has the distinction of being the only proposed casino project that will be able to drive retail and other economic growth in an area that is already anchored by critical tourism and cultural assets, an incomparable combination of restaurants, hotels, parking and unparalleled access to public transportation. Among those spearheading the casino and entertainment project’s development is Ken Goldenberg, Founder and President of The Goldenberg Group; David Adelman, President and CEO of Campus Apartments and Chairman and Co-Founder, Franklin Square Capital Partners; Ira Lubert, Investor and Co-Owner of Valley Forge Resort Casino; and Willie Johnson, Founder and Chairman of PRWT Services, Inc.
The MARKET8 urban entertainment center will feature eight signature restaurants by premier local and national chefs like Jose Garces, as well as a nightclub and an events hall with concerts managed by AEG Live.Hersha Hospitality Management will manage the 168-room hotel, spa and fitness club. MARKET8’s world-class casino with slot machines, table games, poker tables and VIP lounge will be operated by Mohegan Sun.
MARKET8 will commit ten percent of its profits to a newly created MARKET8 Foundation, a Community Development Fund and Market East Improvement District, with a minimum of $2 million per year beginning the first year of operations. Construction on the center could begin in 2014 and the project is anticipated to generate 1,586 full-time jobs inside the casino, including jobs supported by restaurants and event/banquet space. The hotel is projected to facilitate nearly 100 direct and indirect jobs.
Market8 Philly

Hearings have been scheduled by both the Philadelphia City Planning Commission and the Pennsylvania Gaming Control Board for members of the public to provide feedback on the six casino proposals. It will be important to have your thoughts heard about which project is best for the future not only of East Market Street, but also for Center City Philadelphia. A Market Street development that is more than just a casino and leverages our existing cultural and historic assets could be the catalyst that drives the economic growth the Market East Corridor needs.

The Planning Commission will be setting up an online survey (click here) to solicit feedback. For more information about the meetings and the survey click here.

The Pennsylvania Gaming Control Board hearings will be held at the Pennsylvania Convention Center on April 11 from 9 a.m. to 5 p.m. and from 6 p.m. to 9 p.m.; on April 12 from 9 a.m. to 3 p.m.; and on May 8 from 9 a.m. to 5 p.m. Individual speakers have five minutes to testify and community groups have 10 minutes. Registration can be done through this website. The deadline to register is noon on April 9.

We encourage you to participate in this process, either in person or by submitting your testimony – or feel free to end CCPA thoughts or feedback to ccpa@centercityproprietors.org.

You now have an opportunity to make a difference in an important decision that affects the Center City business community.

Email Marketing Tips

From a recent CCPA BrainTrust with Dave Yunghans, Philadelphia Regional Development Director, Constant Contact, Inc.
By Saye Gongloe, Temple University CCPA Intern
My first CCPA event – what a time! Dave is a great guy. For FREE, Dave is willing to give away all his secrets to help you grow your business. But CCPA is only willing to give away some of his tips for free – after all, we do want you to come back for more.
Here are a few of Dave’s tips:
  • Always get permission form people before you send them emails. Always!
  • Build Trust. (This was the crux of the seminar and a seemingly much more important theme than most of the other tips. It is essential that you understand what building trust entails.
  • Consider sending information your customers might be interested in – not what you want to talk about.
  • Try NOT to sell products or services to people through email. Let your customer come to you.
  • Be useful, resourceful, helpful.
  • People will open and share emails that give them useful information.
  • The Subject Line should be short and to the point – no more than 5 words.
  • Always include a minimum of 5 action items in your email.
  • Newsletters or emails that contain videos are opened 38% of the time – hence the video in the related article above.
When you build trust, and become a resource for your customers, they will buy from you when they want to,
and they will be your best referral and advertising source for new customers.
FREE Resources:
Constant Contact offers
  • A manual on how to use social media. Visit Social Media Quickstarter
  • A site that collects all your Social Media notifications and brings them back to you when you want it – in one neat email message. Visit NutshellMail.

I Heart CCPA by Nancy Gold

As the 35th Anniversary of CCPA approaches, I now find myself living and working in the “Burbs”, yet reflecting back on all my years in Center City.

In 1978, a small group of City Leaders formed the working group for Center City Proprietors Association. Through my recall of “Tribal Knowledge”, I am honored to share some memories about this extraordinary group, but humbly acknowledge the six people who first recognized the power and creativity of the entrepreneurial spirit, and the vitality it could bring to the city. Center City would not look the same today, without their passion and vision.

Perhaps one of my special memories was the Board Meeting called to “re-name” the group. Always referred to as “CAP”, the original group was CCAP, Center City Association of Proprietors. For anyone struggling with a name change, a subtle change is often the best, yet it took hours and hours of meetings to change the name to Center City Proprietors Association. Today, only a handful of people recall the name CAP, yet we remain its most ardent CCPA supporters.

Just as any group grows from “within”, I was invited to join CCPA by Guy Russell, a Salon owner, who suggested it would be a perfect match for my new city business, The King’s Collar Shirtmakers. I was immediately drawn to this great group, and by 1982, found myself President of The CCPA Board. Immediately struck by the importance of this wonderful business group, I too started enrolling new members, one of whom is Eugene D. McGurk, a Partner at The Raynes McCarty Law Firm. For many years, the firm hosted the Board Meetings, and today, so many years later, Gene continues to serve on the CCPA Advisory Board, and is a member of the Board Nominating Committee.

Just as you’re now hearing from me after so many years, once touched by CCPA, one rarely leaves.

When I first became a member of the group, Meryl Levitz was Executive Director, and even then, it was impossible to ignore her amazing organizational talents. These talents were quickly recognized, and Meryl, who now serves as CEO and President of GPTMC, was soon off to join The Philadelphia Convention and Visitors Bureau. A new Executive Director search began, and Alphonse Pignataro, President of The Board and the owner of Morgan’s Restaurant at the time, offered his name for consideration. As a restaurateur, Alphonse was the driving force in the creation of The Restaurant Gala, an annual event that brought the finest restaurants together to promote their best dishes, and ultimately led to the creation of the acclaimed “The Book and The Cook” under the direction of Judy Faye. I’m clear that the extraordinary Center City restaurant footprint, as we know it today, would not have evolved without CCPA and its mission to increase the vitality of Center City Philadelphia.

By 1985, we held a “Trash Forum”, to address the cleanliness issues in the city, and in 1986, led the effort for a late shopping night on Wednesdays, which later developed into the CCD’s Make it a Night marketing promotion.

In 1987, working with Malcolm Lazin, CCPA held a Bridge Lighting event at my Society Hill apartment, and money was raised for the Lighting of The Ben Franklin Bridge, which altered the City’s skyline. 1987 also spotlighted the We The People 200 Governors’ Ball, which represented the 200th Anniversary of the U.S. Constitution. Steve Poses, as always, delivered an extraordinary event, and I remember standing under a tree, as I witnessed the fireworks and the Governors in attendance, and became emotional at its successful conclusion. Thanks to CCPA, The Governors’ Ball was the event’s biggest success.

In 1988, CCPA started championing the creation of The Center City District (CCD), and in 1989 hired a small crew to clean the sidewalk within the CCPA Boundaries. The first cleaning cart was stored at my shop, located at 260 South 16th St, just next door to Wesley Emmons, one of the first CAP members.

I was asked to join the CCD working committee, and was later honored to be a Founding Officer of this remarkable and nationally recognized group, when it formed in 1991. Today, under the brilliant leadership of Paul Levy, the CCD has been acclaimed as a national and international model for downtown business districts.

1990 brought the first pro-active solution to panhandling with the formation of the I Do Care Foundation, when The Vendor Coupon Program was introduced to address hunger and panhandling by providing coupons that could be redeemed at all Center City Food Vendors. 25,000 coupons were sold, and was a prototype for the CCD program, Make Real Change, where donated money assists the marginalized community in real ways.

A continued marketing campaign included “More to do, More to see, More than ever: Center City Philadelphia”, followed by “Center City Celebrates Style”, a yearly fashion event that honored our local fashion talents. In 1998, I felt it was time to go on to other endeavors, and met with Krista Bard, a Board Member, to explore her interest in a bigger leadership role at CCPA.

Krista is the President of Bard Advisors, a consulting group that works with entrepreneurial entities, and someone who possesses brilliant team- building skills. Krista is a multi-accomplished, bright, and creative talent, and I just KNEW she was the one to step in as President of the Board. Krista Bard led CCPA for ten years and under her able leadership, brought her own brand of marketing skills, and was responsible for shaping the numerous business forums and events that supported a healthy business climate in Center City. She introduced Lunch with the City’s Leaders, a program that brought together leaders in every field “to provide access and insight into the powers that shape our city,” and this hot ticket program continues today.

Since 2008, the CCPA Board President has been Linda Karp, President of Karp Marketing, an award-winning, Certified Woman-Owned Business, which has operated since 1983. Linda’s marketing skills continue to support CCPA programs, and its advocacy for Philadelphia’s small businesses. Kudos to Ben Frank, our Executive Director, for his humility and gentle leadership of this great group, and to its leaders; Past, Present, and Future, who have worked so hard to honor the vision of the six people who started it all, thirty five years ago. The legacy you created continues.

About Nancy Gold: Nancy Gold has been honored as an Inc. Magazine Entrepreneur of the Year, and was named by Governor Tom Ridge as One of Pennsylvania’s Best 50 Women in Business. She is the President of King’s Collar Shirtmakers, one of the Philadelphia area’s most notable companies, and the first woman in the country to enter this male dominated industry.

Nancy’s entrepreneurial accomplishments have been recognized both locally and nationally, and through Community Leadership roles, has raised over a million dollars for Non-profits and Community-based needs. She has coached hundreds of businesses over the years, and understands the entrepreneurial passion that drives their vision and fuels their success.

Nancy Gold is also President of TKC Advertising, a company she started in 1980. She is a familiar voice on KYW News Radio 1060, and is well known for the voiceover tag; “There’s no Shopping Center like Shopping Center City.” She has done the voiceovers and ad copy for hundreds of companies over the years, and has served as a keynote speaker, as well as a guest editorialist for The Daily News, The Philadelphia Inquirer, and several Community papers. She is presently Chair of Development for First Friday Main Line, (FFML) and is an Advisory Board Member of The Ardmore Initiative.

As President Emeritus of Center City Proprietors Association, The Ardmore Business Association, and a Founding Officer of The Center City District (CCD) in Philadelphia, Nancy has played a pivotal role in shaping their programs. As a Center City activist, she was among the first to press for the zoning of outside dining in Center City, and was instrumental in enrolling the City’s residents and building owners into support for the Business District Authority which created The Center City District (CCD.)

When the City was looking for humane ways to treat the problem of panhandling, Nancy authored The Vendor Food Coupon Program which provided vendor meals for those begging for food on the streets of Philadelphia. 20,000 coupons were sold, and the program ultimately led to several pro-active solutions to panhandling.

Nancy was instrumental in passing the M.U.S.T. zoning (mixed use special transit) in Lower Merion Township, and under the banner of Carl Dranoff, has become an integral part of Ardmore’s new revitalization project, currently underway.

Having spent 20 years as an activist in Center City Philadelphia, Nancy presently serves as a Community Revitalization Expert in Ardmore, PA, and in Quakertown, PA. She continues to work with her custom shirt clients, and is presently working on a book that honors the entrepreneurial spirit.

Nancy lives in Ardmore PA, and has five children and five grandchildren.

Job Opportunity with PIDC

PIDC Position Click here for Printable Version of Job Description

Position: Market Manager, Commercial Business Districts

Reports To: Senior Vice President, Marketing & Business Development

About Market Development:  PIDC’s Marketing & Business Development team is responsible for business development, marketing and communications, and client relations. PIDC’s business development efforts are focused on the following targeted market sectors: neighborhood small businesses and development; commercial business districts; industrial businesses; non-profit organizations including education, healthcare, social services and culture; and corporate and commercial development.

About PIDC: The Philadelphia Industrial Development Corporation (PIDC) is Philadelphia’s city-wide economic development corporation. Founded in 1958 as a non-profit, public-private partnership between the City of Philadelphia and the Greater Philadelphia Chamber of Commerce, PIDC plans and implements real estate and financing transactions that attract investment and jobs to the City of Philadelphia.

PIDC accomplishes this mission by developing and managing public and private resources that are used to leverage even greater investments from a diverse range of governmental, for-profit and non-profit clients throughout all of Philadelphia’s neighborhoods.

Send resume to
Terry Demusis
Senior VP of Human Resources
Philadelphia Industrial Development Corporation (PIDC)
1500 Market Street,Suite 2600 West
Philadelphia, PA 19102

Member Perspectives…

Joe Wolf, Retail Director, Comcast Center and CCPA Vice President

I would like to tell people who think that there is nothing left for them to do because they have reached a certain age, that this is as far from the truth as possible. After having spent the majority of my life in the restaurant business I thought there might be another career out there for me. I decided to get a real-estate license and went into a partnership with a friend already in the business. This led me to Liberty Property Trust  which was developing the Comcast Center.

They were putting together a retail component in the concourse level and needed help compiling vendors. This was my opportunity to step in and help with what I thought was a very  good mix of strong  Philadelphia brands. After about a year working with Liberty and helping to fill the spaces, I decided to once again go back to the restaurant business as operations director for Signature Restaurants  (Le Bec Fin, Brassiere Perrier, Mia, Table 31, Georges on the main line and the bakery that we owned and operated ) . That stint lasted about two years and  I decided that they would be just fine without me. Now I am 69 years old . My friends at Liberty found out that I had left the restaurant business. They invited me back. They needed someone  with a food background and management skills. So here I am today 3+1/2 years later as director of retail at the Comcast Center . I could not be happier.  You just don’t know what you are capable of doing until you try. Life is a wonderful thing.

About Joe…

As Retail Director, Wolf is responsible for the day-to-day operations of the Market & Shops at Comcast Center. He manages all of the tenants’ leasing requirements as well as the marketing of the location as a whole.

Joe brings to the Market & Shops at Comcast Center a wealth of experience in working with top-of-the-line food and dry goods retailers,” said John Gattuso, senior vice president and regional director. “We are excited to have him as part of our Liberty team as we work to build upon our early success at Comcast Center.”

Wolf was a founder of both the Corned Beef Academy and Striped Bass, and the force behind the expansion of Tony Clark’s, all classic Philadelphia restaurants. He also served as director of operations for Signature Restaurants owned by renowned Chef Georges Perrier.

Like Wolf, many of the tenants in the Market & Shops are well-known Philadelphia names, such as DiBruno Brothers, Termini Brothers Bakery, LaScala, Sook Hee’s Produce and Govberg Jewelers. Other key tenants in the Shops include SonyStyle Comcast Labs, Details, Omega Optical, Godiva Chocolates, L’UOMO Custom Italian Clothier and Citizen’s Bank, and in the Market include Frank’s Sandwiches, Mexican Post, Tokyo Lunchbox, Under the “C” (fresh seafood) and Zeppole Pizza.

Wolf is a graduate of Temple University. Inspired by a visit to Ground Zero, Wolf dedicated a year to feeding Philadelphia’s fire department, for which he was named Honorary Fire Chief by then Mayor John Street and Fire Chief Harold Hairston.

He and his wife, Jane, reside in Philadelphia and enjoy spending time running on Kelly Drive. Wolf is a proud father and grandfather, and is a horse trainer in his spare time.

Fantasy sports: A real game-changer for employers

The number of Americans playing in fantasy football leagues has grown exponentially of late, transforming what was once a pastime of a devoted few into a national sensation. Over 25 million Americans now belong to at least one fantasy football league and fantasy sports represent a multibillion dollar industry.

Surveys suggest that many of those fantasy football participants access their league at the workplace, on equipment provided by employers, and compete against colleagues for a share of the winnings.

Most employers are cognizant of the importance of maintaining up-to-date computer use policies, social media protocols and other important workplace regulations, yet they inexplicably miss regulating participation in fantasy sports.

Make no mistake, however: fantasy sports has real world implications on the workplace. Therefore, clear rules should be documented and circulated at all businesses.

Fantasy football is not just a weekend activity. According to one estimate, fantasy players spend an average of four hours a week researching teams, reading injury reports and reviewing player statistics in order to perfect their fantasy rosters.

Given the desire of participants to check updates and make trades, and the proliferation of online platforms for gaming, it should come as no surprise that a good portion of this time is spent in the workplace. Although it is difficult to quantify, various studies show estimates that the time employees spend on fantasy football costs employers anywhere from $430 million to $1.1 billion each week of the NFL regular season.

By one estimate, fantasy sports ranks with online shopping as the largest waste of productivity in the workplace.

On the other hand, many employers view fantasy leagues as a benefit to workplace morale, and consider the potential for improvement in workplace relationships as justification for the time and resources spent on the game. In the long run, fantasy sports could lead to improvements in employee productivity and retention.

Like most workplace conduct, an employer is entitled, and should be expected, to provide a set of regulations governing access to and use of fantasy sports websites when “on the clock” or on employer-provided equipment.

Development and use of an employee handbook on this and all subjects involving the workplace provides the employee with clear expectations of the dos and don’ts. Likewise, clear rules place an employee on notice so there is no doubt of the employer’s definitions of appropriate conduct.

Take, for example, the well-documented incident of four Fidelity Investment employees who were terminated for participating in an at-work fantasy football league in 2009. Following the terminations, Fidelity issued a statement that it has “clear policies that relate to gambling” and any “gambling through the use of Fidelity time or equipment… is prohibited.”

This is not an isolated incident. Earlier this year, a New Hampshire county prosecutor was forced to resign amid allegations that he used his county issued email account to run a fantasy football league. Fantasy sports has directly led to terminations and resignations throughout the country. But the decision to terminate should be supported by a documented policy.

Participation in fantasy sports for money or prizes is generally not considered illegal gambling, and many employers do explicitly, or implicitly, permit it in the workplace. The key is that employers should document policies so that employees are aware of the employer’s position on the issue.

Once clear rules are established, it is much more difficult for a terminated employee to question the reasoning for that termination, an action that could form the basis of a wrongful discharge lawsuit.

So heed this warning, employers: maintain clear policies governing workplace conduct, efficiently carry out those policies, and document instances of alleged wrongdoing.

The first step in this process is to maintain an up-to-date employee handbook that includes a clause governing workplace gambling.

Seth L. Laver is a partner at the law firm Goldberg Segalla LLP in Philadelphia. He represents employers in a variety of litigation matters, including wrongful discharge claims, and counsels employers on recognizing and preventing employment discrimination and other employee-related lawsuits. He may be reached at slaver@goldbergsegalla.com

Michael P. Luongo is an associate at Goldberg Segalla. He focuses his practice on professional liability and may be reached at mluongo@goldbergsegalla.com

Sleep Deprivation: How Can I Cope with It?

From the chapter: Sleep Deprivation: How Can I Cope with It?
Many career moms today with babies or toddlers don’t get enough sleep, a reality few moms would dispute. Such lack of sleep may affect their mental clarity and physical health. Returning to work after maternity leaves that are often too brief, many mothers struggle with feeding their infants during the night and functioning on the job during the day. Infant feeding responsibilities largely fall on the mothers’ shoulders, even when other chores are shared.

Working mothers are two and a half times more likely than working fathers to have their sleep interrupted to take care of others, according to the finding of a University of Michigan study released in December 2010. This provides the first known nationally representative data documenting substantial gender differences in getting up at night, mainly with babies and small children. Women’s sleep interruptions last longer – an average of 44 minutes for women, compared to about 30 minutes for men.

‘Interrupted sleep is a burden borne disproportionately by women,’ said sociologist Sarah Burgard, a researcher at the U-M Institute for Social Research (ISR). ‘And this burden may not only affect the health and well-being of women but also contribute to continuing gender inequality in earnings and career advancement.’

For the study, Burgard analyzed time-diary data from approximately 20,000 working parents from 2003 to 2007, drawn from the US Census Bureau’s American Time Use Survey. She found the gender gap in sleep interruptions was greatest during women’s prime childbearing and child-rearing years of the twenties and thirties. Among dual-career couples with a child under the age of 1, 32 percent of women reported sleep interruptions to take care of the baby, compared with just 11 percent of men. (The study was funded by the National Institute of Child Health and Human Development, the National Institute on Aging, and the Sloan Foundation.)

Sleep Issues For each of my daughters, I breastfed them and would awaken during the night when they were hungry. The toughest phase was the first few months, when they required the most attention. It got easier when they were able to sleep five or six hours at a time. I found this early stage of their lives to be the toughest on me physically and emotionally.

My two maternity leaves were each only six weeks. When I resumed working, it was challenging to juggle deadlines, conference calls, or meetings as well as their feeding patterns. My sleep requirements were the last item on my agenda. It was an exhausting time, one I do not wish to resume with another baby.

Currently I feel it would be great to get some more sleep, but then I would not be able to accomplish the tasks that need to get done by certain dates. For example, my PR business comes first before writing this book, so I’ve been writing this book at night and on the weekends, when I could be relaxing by reading a novel or watching television.

I sometimes crave coffee in the afternoon if I am feeling sluggish. If I have a cup of java at 2 p.m., this keeps me awake until midnight or later. Fortunately, my two toddlers will usually sleep through the night. Yet they do wake occasionally before dawn, and I will have to see what is going on.

As working moms with young kids, you have to become an early riser. There is no choice. You are always on call, like a doctor is on call for her patients. If you don’t get the necessary sleep you need, then your health and mood may suffer as a result – and this will invariably affect the home front.

About the Author: Erin Flynn Jay is a writer and publicity expert. Since 2001, Erin has been promoting authors of new books and small businesses in all industries. Erin has expertise in successfully obtaining print, online and broadcast media placements for experts and authors.

Erin’s articles have appeared in diverse publications including careerbuilder.com, MSN Careers, Brandweek, Costco Connection, Opportunity World, Sales and Marketing Excellence, The New York Enterprise Report and Wealth Manager.

Erin received a B.A. in Communication from the University of Scranton in PA and lives in Philadelphia with her family. www.flynnmedia.com; www.erinflynnjay.com You can order Erin’s book at Amazon.com: http://amzn.to/PWThUb.

The Power of (the Right) Words

The Power of (the Right) Words By Leslie R. Wolff A Marketing Curmudgeon

What’s in a name? Who are you? What do you do? What do you stand for?


Yellow Pages – Let your fingers do the walking GE– We bring good things to life Wheaties – The breakfast of champions
 UPS – See what Brown can do for you Orthopedic Specialty Group, P.C. …Exceptional People – Exceptional Care
 The Privileged Circle Company – Collectibles for the few … Desired by many


We express ourselves in many ways, through our actions, through conversation, but the way in which we express ourselves throughwritten word often has the most significance, especially when we are trying to communicate in ways to grow our businesses.

What I am often surprised about is how little thought we put into basic communications that are used to introduce oneself to prospects or people who can help us network. What do I mean?

You probably have a slew of business cards you have collected, take a look at them and see if by looking at the name of the business, you know what they do? Also, check to see if they have any copy on them that would encourage you to do business with them.

Recently I attended a business expo put on by a local Chamber of Commerce; there were 100 or more booths and I noticed two interesting (and disturbing) factors. Several of the companies had names and banners which were: initials, just the company name, or some abbreviation of the English language, but it did not give a clue as to what business they were in. Similarly, seven out of 10 business cards reflect the same lack of thinking (common sense).

Then there were those who listed the products or services (features) they sold without any attention to the benefits they offered. In my near five decades of experience working within the marketing arena, I have learned people are seeking out the “WIIFM” factor about what you offer … “What is in it for me.”

We are working in an increasingly tough and competitive environment that makes it imperative that you make it easy for prospects to identify you. Having a strong name, needs to tie into what you offer, is vital. It is important to define what you offer making it easy for those you seek as customers to understand what you do and stand for; the right tagline is the key to this.

Simply stated, words are meant to entice, stimulate, motivate and activate your target audience in order to reach customers and take the actions you desire. This requires a well-thought out written and verbal strategy. In this hectic, reactive oriented atmosphere your communication needs to be succinct, short, and to the point without losing their attention. The right choice of words can have a major impact whether it’s your:

  1. Business Name
  2. Business Tagline
  3. Domain Names
  4. Event Names/Taglines
  5. Product Name
  6. Advertising Headline Copy
  7. Direct Response Teaser Copy
  8. Billboard Copy
  9. … And so much more

5 Tips for finding and communicating the right words (We practice what we preach)

  1. Does your name reflect your area of expertise? Ex: Our name is the Smart Marketing Group
  2. Describe in 5 words or less what you do. Ex: Help clients outthink their competition
  3. List problems your product or service solve or alleviate. Ex: Competing against larger or better financed firms
  4. What benefits does your product or service offer the buyer? Ex: Change clients from a reactive stance to a proactive one
  5. What are 3 strengths you feel you have? Ex: Open to change; Think Big; Think outside the box

A powerful agent is the right word. Whenever we come upon one of those intensely right words in a book or a newspaper the resulting effect is physical as well as spiritual and electrically prompt.” – Mark Twain


Leslie R. Wolff is an experienced professional, obviously an outspoken curmudgeon with more than a half century in the marketing arena His mission in his business, speeches and writings is to reestablish a lost factor in business … commonsense! It is the foundation on which Smart Thinking is built. Les is CEO of The Smart Marketing Group, who simply help clients work smarter. He can be reached at 215-334-3432, marketingsmartly@aol.com, Skype: Smart Marketing or www.smartmarketingroup.com

You can also visit and participate at www.marketingcurmudgeon.com His E-Book” Smart Thinking- Vol.-I” is available @ www.smashwords.com/books/view/34172

Work: Where Do I Take My Career?

Work: Where Do I Take My Career?

Mastering the Mommy Track: Juggling Career and Kids In Uncertain Times

An excerpt from Erin Flynn Jay’s book: Work: Where Do I Take My Career Chapter

Working mothers need periodically to evaluate their careers and determine their best growth opportunities. This decade, more women will be seen altering their jobs to allow more time for their families. How can the two trends happen? With superb technology available, women can complete training on their own time, work from their homes, and spend less time commuting or office dwelling.

Do you know where your career is headed? Are you going through the motions on the job? Or do you have a set career plan? Is a corporate role or entrepreneurship right for you?

Times have changed and will continue to do so. In the Great Recession, three-quarters of the eight million jobs lost had been held by men. The worst-hit industries were predominantly male: construction, manufacturing, and finance. In 2010, for the first time in US history, the workforce tipped toward women, who hold a majority of the nation’s jobs.

In the aftermath of the Great Recession, men’s and women’s roles have become less defined; so-called traditional male and female roles in the family have become, well, less traditional and more equal when it comes to jobs, household duties, and childcare. With many husbands unemployed, more women have assumed the role of breadwinner, while the number of men tending the home has increased. Stay-at-home men have struggled with this new role and with not being the main source of income. Meanwhile, many women still have to adjust to earning lower wages than men and face a tougher time advancing to the highest positions within a company.

Yet women can work around these obstacles in creative ways. This past year, for example, I evaluated my business services and concluded I would like to expand into ghostwriting books and managing social media for other businesses. Writing this book

has certainly opened my eyes to new opportunities and ways to generate additional income. I have enjoyed blogging on working-mother topics and will continue to do so. I plan to attend blogging seminars and workshops to learn more about the trade. I see several more books in my future as well. That is where I predict my career going.

Several mothers spoke to me about how they created careers to make more room for their families. Nicole Feliciano, editor and founder of Momtrends.com, left the traditional office environment to create a work experience that was customized for the needs of her family. At first, she started freelancing and was working about 15 hours a week. She added more clients as her first daughter got older and as she became more confident in her parenting skills.

Soon, she had ramped up to 20 or more hours a week with deadlines set by her editors. All those deadlines were a big part of the reason she launched her own site. Feliciano wanted to work when and where she wanted. Now as her own boss, she sets her own erratic, crazy schedule. But it works for her.

Follow Your True Calling

Feliciano’s advice? Follow your passions. ‘If work feels like play, and if you have a great team surrounding you, then it’s a lot easier to live without huge paychecks. When you do encounter success, don’t see it as a fluke – study the cause of the success to see whether you can replicate it,’ said Feliciano. ‘Our event business surprised me with its earning power. If I didn’t take a moment to analyze it, then I might have missed out on a great opportunity.’  Give yourself permission to fail. ‘Balance, perfection… they don’t exist. Master letting go of your preconceived notions of success. Success for me is about creating a brand that has value.

About the Author: Erin Flynn Jay is a writer and publicity expert. Since 2001, Erin has been promoting authors of new books and small businesses in all industries. Erin has expertise in successfully obtaining print, online and broadcast media placements for experts and authors.

Erin’s articles have appeared in diverse publications including careerbuilder.com, MSN Careers, Brandweek, Costco Connection, Opportunity World, Sales and Marketing Excellence, The New York Enterprise Report and Wealth Manager.

Erin received a B.A. in Communication from the University of Scranton in PA and lives in Philadelphia with her family. www.flynnmedia.com; www.erinflynnjay.com

You can order Erin’s book at Amazon.com: http://amzn.to/PWThUb.

Smart Thinking … A Different Perspective

Smart Thinking…A Different Perspective By Leslie R. Wolff A Marketing Curmudgeon Sports & Marketing …The Similarities “A man come to measure his greatness by the regrets, envies and hatreds of his competition.” – Ralph Waldo Emerson


Competition is something every sports participant faces as well as every business leader, manager or entrepreneur. It is a key element that encourages us to move forward as quickly and as positive as we can. Studying your competitors thoroughly enables one to spot overlooked opportunities or “weaknesses” that one can take advantage of. The smart “participant” never stops looking for that “competitive edge. “The will to win is worthless if you do not have the will to prepare.” – Thane Yost


The success of the game of sports or business relies heavily on a well thought out plan of action or strategy. One that takes into consideration all the aspects of what will or could happen on the “playing field.” To gain the insight necessary for a successful game plan one needs to review past experiences within in their “sport/industry,” talk to coaches/consultants/those who have “been there” to develop the right plan. Plus be flexible enough to change tactics, as action on the playing field or marketplace deems necessary. “People who work together will win, whether it be against complex football defenses, or the problems of modern society.” – Vince Lombardi


No one succeeds by themselves in someway all successes are achieved due to the efforts of more than just the ‘winner.” This true no matter the sport or business achievement, others are there helping either directly or indirectly. “Really great people make you feel that you, too, can become great.” – Mark Twain


To get the most out of yourself and others who are key to your success requires an effort to motivate and that can take a variety of approaches such as

• Asking questions that will enhance your ability to perform • Creating a communications conduit and being a great listener, which improves your ability to learn from their feedback • Encouraging others to help you and/or offering to help them • Providing leadership or ideas that are beneficial to all participants “The difference between towering and cowering is totally a matter of inner posture.” – Malcolm Forbes


Strengths can be measured in many ways, physically, financially, spiritually, attitude, performance and more … and so can weaknesses. One needs to identify both as it relates to the individual on the playing field, in a leadership role, in managing and marketing. The latter becoming more important that ever in the world of sports where only a few reach a high level of exposure to the business fighting within an increasingly cluttered communications and business environment. Identifying these two areas are key to your success as it what you do to enhance and improve each of these factors. “ Learning is either a continuous things or it is nothing.” – Frank Tyger


Training is simply learning and has to be a continuous facet of your life if you plan to remain active in your sport, business or life. The constant effort to increase one’s knowledge will enhance performance know matter what you do or where you do it. “Pressure is a word that is misused in our vocabulary. When you start thinking of pressure, it’s because you’ve started to think of failure.” – Tommy Lasorda


Whether initiating a quarterback sneak or promoting and exhibiting at a trade show or running an ad or PR campaign how well you implement will have a major impact on the results. “Winning isn’t everything, but wanting to win is.” – Vince Lombardi


Succeeding in sports is quite similar to winning in the marketplace, many of the same steps, processes and procedures need to take place to win and one of those factors which is of prime importance is attitude, not only the desire but the will never to stop trying.

Leslie R. Wolff is an experienced professional, obviously an outspoken curmudgeon with more than a half century in the marketing arena His mission in his business, speeches and writings is to reestablish a lost factor in business … commonsense! It is the foundation on which Smart Thinking is built. Les is CEO of The Smart Marketing Group, who simply help clients work smarter. He can be reached at 215-334-3432, marketingsmartly@aol.com, Skype: Smart Marketing or www.smartmarketingroup.com

You can also visit and participate at www.marketingcurmudgeon.com His E-Book” Smart Thinking- Vol.-I” is available @ www.smashwords.com/books/view/34172


Time Management: How Can I Balance It All?

Mastering the Mommy Track: Juggling Career and Kids In Uncertain Times

An excerpt from Erin Flynn Jay’s book: Time Management: How Can I Balance It All? Chapter

Most career mothers agree that responsibilities overwhelm each day – that there is never enough time to get all tasks accomplished the way they want them. Career moms may strive for perfection in all they do, but soon realize that some things have to give way or they risk their sanity.

I am good at time management, but there are days I over pack my itinerary. For this book, for example, I set a timetable and have met each chapter deadline, much to the joy of my editor.

Scheduling has helped me manage my time more efficiently. I allot time for work and home tasks: a half-hour for a conference call, two hours for client updates, two hours at the park with the girls, one hour for lunch, one hour for food shopping, and so forth.

Every day, I evaluate my calendar and the tasks needing to be done. If I have a heavier workweek, I may have to hire a babysitter for late afternoons. If I don’t have time to clean the house, then I call our cleaner. We’ve been using the same house cleaner for over four years who does a wonderful job. It pays to use her service because it would take me more time to do this, and frankly she’s much better at it.

Yes, our house is sometimes messy. The girls’ toys are not always put away. I turn away from this and cut myself some slack. After all, many evenings I have to return to the computer to catch up on work I could not finish in the afternoon. I love both working and spending time with the girls during the week.

Working from home comes with some trade-offs, but I enjoy the daily challenges and adventures with the girls. Career moms are the ultimate multitaskers, yet they’re not too happy about it. Research cited in the December 2011 issue of the American Sociological Review reveals that working moms are juggling multiple roles at once – and having a tough time doing so. ‘This helps explain why women feel more burdened than men,’ says Shira Offer, lead author of the study and an assistant professor of sociology at Bar Ilan University in Israel. ‘It’s related not only to quantity of time but also to their experience when they multitask.’  Mothers Multitask More than Dads. Both parents reported multitasking at work more than at home, where it was a negative experience. The study’s most dramatic finding is that mothers multitask more often than fathers when they do housework – doing dishes while making dinner, for example – and they feel conflicted and stressed about it.

Offer and colleagues looked at data collected from 368 US mothers and 241 fathers in dual-earner, middle- to upper middle-class families in 1999 and 2000 (when the dot.com bubble burst). The parents held professional jobs and managerial positions, representing a segment that is under time pressures. The working moms indicated that they multitask 48.3 hours each week, compared with fathers’ 38.9 hours. Moms are focusing on more than one thing a head-spinning 43 percent of their waking hours. In terms of housework, moms reported that housework accounts for 53 percent of their multitasking at home, compared with 42 percent for dads; childcare was the focus of at home multitasking 36 percent of the time for moms and 28 percent for dads.

So on average fathers multitask less often at home, but when they do, they have a completely different experience because they are less likely to engage in housework drudgery. They may do two things at once, but it’s less labor-intensive tasks such as talking on the phone while getting dressed.

About the Author: Erin Flynn Jay is a writer and publicity expert. Since 2001, Erin has been promoting authors of new books and small businesses in all industries. Erin has expertise in successfully obtaining print, online and broadcast media placements for experts and authors.

Erin’s articles have appeared in diverse publications including careerbuilder.com, MSN Careers, Brandweek, Costco Connection, Opportunity World, Sales and Marketing Excellence, The New York Enterprise Report and Wealth Manager.

Erin received a B.A. in Communication from the University of Scranton in PA and lives in Philadelphia with her family. www.flynnmedia.com; www.erinflynnjay.com

You can order Erin’s book at Amazon.com: http://amzn.to/PWThUb.

Smart Thinking … A Different Perspective

By Leslie R. Wolff A Marketing Curmudgeon

Are you a Mimic…Mimic…Mimic…Mimic Marketer?Do you imitate, duplicate, replicate rather then Originate?

5 Steps on how to outthink your competition.

Recently I placed this question on a corporate planning group on LinkedIn.com – “Why is it so many executives can’t think “outside the box?” The responses were many and fascinating as were the stated reasons, but the general sense still was … they don’t.

Why do you think it is so many marketers can’t differentiate themselves from their competition? Is it because they…

• Consider their product/service a commodity and have no USP -Unique Selling Proposition to offer?

• Are more comfortable in following the positioning taken by the leader in their industry rather then creating one of their own?

• Rely on their ad agency to develop a way to do this?

• Lack any experience or expertise personally or on their staff to accomplish this?

• Have a CEO who doesn’t understand the role of Marketing and thus are either under no pressure to be distinctive or can’t convince the CEO of its importance and worth an investment to do so?

If one wants to “outthink the competition rather than outspend them” here are 5 steps to take.

I. Identify the ‘”Overlooked” Opportunity Understand Wolff’s Rule of Business Opportunity, in that every business in every industry tends to operate like everyone else in their field, thus if you closely examine all the common denominators or sameness factors you will always find an overlooked opportunity. Usually several will be staring at you when you are having the inevitable “Ah Ha” moment.

II. Develop an Integrated Marketing Approach To many marketers their efforts are dominated by their advertising efforts and although important is only one element the Marketing mix. The art of Marketing is like creating a mosaic in which every element enhances the overall “picture.” Advertising creates awareness, PR strengthens credibility, movement is generated by promotion. Internet offers worldwide exposure and all the other internal and external activities that improve customer interaction, provide direction, motivate employees and enhance performance all play a role in generating long-term success.

III. Identify the Benefits You Deliver Customers don’t buy features, they purchase benefits, real or perceived, they believe they are receiving. This is the famed WIIFM Factor answering the question…“What’s in it for me?” What will I receive that will make my life easier, healthier, wealthier or enhance my success in other ways delivering something meaningful to my life, job, family, etc.? The best way to identify what truly are those benefits is to create dialogue with your customers, present and past; have open discussion with all of your employees that have any interaction with customers (and prospects) and don’t forget the input from vendors who have a great deal to gain from your increased success.

IV. Communication Secrets If you look around you you’ll see the vast majority of communication efforts fail to impart or inform this “benefits” approach very effectively. Key actions to keep in mind

• Be succinct – If you look at billboard copy or the opening copy of a great direct mail piece they quickly grab your attention

• Be sure all of those who deal with prospects and customers have an “elevator pitch” approach to quickly communicate the essence of what you offer.

• Be sure your product/service name is memorable

• Have a good tagline that reinforces what you deliver • Written copy should utilize headlines, subheads and bullet points to allow easy scanning of key points

• Visuals should reinforce the image you are portraying, don’t get lost in graphic design that doesn’t clearly support your message.

V. Be User Friendly

• Have you ever had to deal with what seems like a never-ending series of questions from a voice mail system when all you want to do is talk to a human?

• How do you think a customer or prospect’s view of your firm will be when encountering someone with a less than friendly voice or one where they barely can be understood?

• Does your business card effective communicate what business you are in? 7 out of 10 don’t.

• E-mail, texting can be very efficient but also can work against you when someone wants to have a whole conversation not “bit by bit.”

• How long does it take to you to respond to a complaint or even a customer’s interest, perhaps from a trade show or direct response effort?

• Shop yourself, it could be a valuable learning lesson.

The list in each of the above areas can go on and on as can the discussions on each point. The purpose of this article is to encourage more Smart Thinking as it relates to running a business. When you take the time to do son you will rise above the crowd and easily outthink your competition.

A few Smart Thoughts from some Smart Thinkers

The most powerful element in advertising is the truth – William Bernbach

The sure way to miss success is to miss the opportunity -Victor Charles

No wearies of benefits received. -Marcus Aurelius Antoninus

Marketing is merely a civilized form of warfare in which most battles are won with words, ideas and disciplined thinking. – Albert W. Emery

Leslie R. Wolff is an experienced professional, obviously an outspoken curmudgeon with more than a half century in the marketing arena His mission in his business, speeches and writings is to reestablish a lost factor in business … commonsense! It is the foundation on which Smart Thinking is built. Les is CEO of The Smart Marketing Group, who simply help clients work smarter. He can be reached at 215-334-3432, marketingsmartly@aol.com, Skype: Smart Marketing or www.smartmarketingroup.com

You can also visit and participate at www.marketingcurmudgeon.com His E-Book” Smart Thinking- Vol.-I” is available @ www.smashwords.com/books/view/34172

Employee of the Month

By Gabby Root

According to Entrepreneur magazine and Intern is “A person, usually a student, participating in a program of temporary, supervised work in a particular field in order to gain practical experience”.

Well that’s me – a person, usually a student. Sometimes I don’t feel like a student, such as when I am in the CCPA office serving the Philadelphia business community. It feels real, it’s exciting and I am ready for it – full time.

As Center City Proprietors Association’s resident summer Intern, I have definitely gained practical and important work experience and advice from CCPA employees and friendly members. All of this information will be extremely helpful for when I do enter the “real world” in just a mere ten months.

I wish I could stay at CCPA and in Philadelphia. I could help reduce the brain drain. But after living in suburban Rochester NY for twenty years, Ithaca College is calling my name, begging me to return to finish my exciting senior year. In this final year, I will utilize the marketing and social media skills I have learned and apply them to the classroom, group projects, extracurricular activities that I serve as the President for and to my future career.

Here’s where we can help each other. Next Spring, I will be ready for business. But now, as the newly minted CCPA employee of the month, I am actively searching for a career in Business or Marketing. If you know anyone I can help, anyone who manages a team for which I can become a part, please let me know. I would love to come back to Philly!

Contact me at gtr890@gmail.com or at 585.738.4131.

Thank you for the opportunity.

Gabby Root is a CCPA intern from Rochester, NY. She is a Business Administration major with concentrations in Marketing and Management at Ithaca College. She is new to Philadelphia and is eager to learn about your businesses, favorite restaurants and places to shop or visit!